Why have you decided to enquire about carpet cleaning?
Everyone has a reason to contemplate carpet cleaning, for some the reasons may be vague and for others there’s often a pressing reason or maybe they know exactly why. Either way we all begin with the same sorta questions, it’s usually “How much” and most often you’ll get a quote and compare it to others and make a decision often on price.
Why did I ask for a quote anyway?
The answer is simple, you didn’t know what else to ask for. You see we are accustom to asking price and that happens because we are vague on our reasons or we lack information and understanding.
The truth is most cleaners aren’t professionally trained and don’t know how to help educate clients on the science of cleaning, think about that for a moment.
“don’t know how to help educate clients on the science of cleaning“
Understanding your why?
Theres no point getting a quote if you don’t know your why. So lets begin with your cleaning needs and see what resonates.
๐บ Regular clean ๐บ Selling home ๐บ Vacating a rental ๐บ Purchased home ๐บ Smelly ๐บ Hubby messes ๐บ Kids messes ๐บ Pet messes ๐บ Mother in-law coming to stay๐บ Embarrassing ๐บ Baby arriving ๐บ Baby vomit or milk ๐บ Urine from baby, cat or dog ๐บ Cooking or pet odours ๐บ Allergies ๐บ Spring clean ๐บ Purchased second hand rug ๐บ Want that fresh and clean feeling ๐บ Want to keep a long time ๐บ Office needs cleaning ๐บ Function centre needs refresh ๐บ CEO is coming and we’re in trouble ๐บ Need promotion
These are the most common reasons people want their carpets cleaned and if you resonate with one or a bunch of reasons then it makes understanding the reasons and process so much easier.
So lets begin with…
What is carpet?
Carpet is something we literally come in contact with everyday, it’s the fibre and padding that covers your floors including- broadloom, carpet tiles, stick on, area rugs, offices, restaurants, hotels and anything that’s covered in fibre.
How is carpet cleaned?
There are 3 methods to clean carpet
1: Dry Vacuuming

Power head extraction tool, removes loose contaminants and pet hair
Dry vacuuming using a domestic or commercial grade vacuum, preferably with a power head designed to beat the fibres removing human or pet hair, dead skin cells, dust mites and eggs, dust, pollen and loose debris. Ideally this should be done bi-weekly and can be achieved by owner or best by a professional.

2: (VLM) Very Low Moisture
Encapsulation very low moisture cleaning

(VLM) commonly known as dry cleaning either uses a shampoo or as we recommend Encapsulation Solution by applying a liquid solution that has a crystallising polymer with mechanical agitation. Simply this method attracts and encapsulates dirt in a crystal bead that makes dirt easy to remove.

Advantages: It dries really quickly allowing use often within 60-90 minutes, perfect drying before children come home from school or last minute guests arrive.
Suitability: For light to medium soiled fibres. Perfect for wool, nylon, silk, sisal and polypropylene fabrics. With our premium product it also contains antibacterial agents and a mild fabric protector.
3: (HWE) Hot Water Extraction
Hot water extraction using an carpet extraction wand

(HWE) commonly known as steam cleaning is the process of using warm to hot water to extract pre-spray cleaning solution along with dislodged and dissolved dirt and contaminants.
Advantages: It is the deepest most restorative clean, fibres have that fresh and clean feeling just like bed sheets after they have come off the clothes line.
Suitability: Deepest clean removing odours, body oils, spilled liquids, surface contaminants and topical stains. Perfect for wool, nylon, carpet tiles and polypropylene fibres.

Health & Wellness: Full Spa Restoration service is what we recommend if you are health focused. This is an absolute must as it removes the most contaminants both bacterial and surface of any restorative clean.
The cleanliness scale
So how do I know which service to pick? Well we’ve provided a simple scale from 1 to 10 that’ll help you evaluate where you sit.

Simply select the cleanliness levels your carpets are currently at.
Levels 1 to 4
If you feel your carpet sits between 1 to 4 then you can choose between VLM Encapsulation Cleaning or HWE Espresso Steam Cleaning.
Levels 5 to 7
You require medium spa steam cleaning, this is best suited to medium soiling and some topical marks, it’ll also refresh the fibres.
Levels 8 to 10
You require heavy spa deep cleaning, fibres are heavily soiled and require deep penetrating cleaning, often requires anti bacterial treatments and neutralising solution.
Level 10+
You require a full restoration clean, typically this includes urine decontamination, vomit, faecal matter, removal of blood, penetrating odours and stain treatment where possible. It would require often the use of biocides to sanitise the fibre.
How do we charge for our work?
Square meterage: We use what the industry calls square meterage to begin with, in essence 1 meter wide X 1 meter wide is the equivalent of square meter, we measure the carpeted length and width of each room then calculate the total area measurements.
Example: You may have a lounge that measures 21.6 meters square. We then use a dollar amount say $5.50 X 21.6 m2 the grand total is $118.80
Room Dimensions Guide

We use the M2 x Dollar amount to calculate the price
I’ve heard of carpet fibre protection, is it a con job?
Fibre protection is applied on most new furnishings and indeed carpets by the manufacturers, the reason is it helps protect and enhance fabrics and fibres through the warranty period, so yes it works.
7 Things You Didn’t Know About Fibre Protector
1: Protects most fibres
Fibre protector actively resists soiling and liquids

2: Penetrates deep into fibres to protect the fibres from base to the top
3: Provides active barrier against the abrasion of dirt and dust particles, increasing fabric longevity
4: Contains ultra violet inhibitors to reduce fibre fading from indirect U.V exposure
5: Vacuuming dirt, dust, pollen and allergens becomes easier because the protector resists soiling

6: The protector resists liquids giving time to pat it dry
7: Water based formula, non silicone and non toxic
What’s the next step?
Now that you understand why you need carpet cleaning and what it actually is, you can determine the level of cleaning required.
Simply call or email for a free carpet condition audit and simply book a date and time to fresh and clean beginning

Peter is a principal presentation technician and strategist with 30 years of training, he’s an educationalist to the multi national companies, international embassies, health institutions and domestic clients.
He can be contacted for a free audit or consultation on 0413656994 or peter.k@jimscleaning.net.au







